What are we supposed to do with generic press releases?

Nobody wants them, but we all get them. What should we do with them?

Something exciting is happening in the world of PR: the unsubscribe button has finally arrived. I wouldn’t have seen a single unsubscribe option in my inbox of press releases five or six years ago, but now it’s everywhere, and I’m feeling empowered by it. Every time yet another irrelevant press release drops in my inbox — “The perfect family getaway thi…