Webinar 18 June: Press trips & PR relationships

Meera Dattani's new webinar is all about maintaining good PR relationships

Whether you take press trips or not (here’s some interesting intel from a writer who doesn’t), relationships with PRs are important — not least to keep abreast of the latest news in the areas you cover.

But building and keeping those relationships can be a challenge for anyone — our inboxes are full and messy, our time is limited, and opportunities to meet PRs are often London-centric.

There’s also an element of managing expectations when it comes to coverage — how can you effectively ensure the PR (and therefore their client) understands the limitations on the coverage they can expect? Can you negotiate on level of coverage? What if you can’t cover certain things?

In the next webinar by Meera Dattani, she’ll discuss all of this and more with a panel of pros including Malta Tourism Authority’s director for UK and Ireland, Tolene van Der Merwe, freelance travel writers Helen Iatrou and Sarah Rodrigues, and Head of Marketing & Comms at SLC Representation, Mala Mistry. Here’s all the details you need to know:

If you can’t join live, the webinar will be available to purchase afterwards along with any resources provided to live participants. Get your spot here.