Do you need a niche to be successful?

We ask the professionals: to niche or not to niche.

Do one thing and do it well

I always get a slight sense of dread when I arrive at a restaurant and the server hands me a menu so big I can’t see my dining partner over the top of it. When you’ve got pizza, pasta, pies, curry and roast dinners all coming from one kitchen, it surely can’t be good news. They can’t do all of those dishes to an excellent stan…