The "why now" pitching conundrum: how to answer this question for any feature

The "why now" part of a pitch can be the hardest to pin down. Here are some tips.

We’ve written about pitching many times in the past. We have entire series on how to pitch better, what you need to know before pitching and entire interviews with editors on what they want from us freelancers. One of the most common things editors say they need in a pitch is an answer to the question “Why now?”. Editors want to know why your readers sh…