Strategy: it's not a dirty word

Being strategic might not come naturally, but it can pay dividends, says Lottie...

Strategy — it’s not a sexy word in travel writing, is it? It’s largely reserved for big business, corporations or social media gurus who need a strategy to get followers or engagement or reach. But strategy is something you can — and should — do in travel writing, especially when you’re freelance.

I’ve always been bad at strategising for my own business…