Instagram Reels: why bother?

We speak to Reels-guru Vikki Hutton of Featured Studio about Instagram video content

If you follow me on Instagram (cute dog pics here), you’ll notice I’ve been posting a fair number of Reels lately — a bit of a departure from my usual lazy pic-posting content. I am wildly late to this party, which is somewhat embarrassing for a former social media manager who has been compared to Siobhan Sharp (IYKYK) on more than one occasion. But hey…