How to tease ideas out of press trip itineraries

We dive into how you can turn press trip itineraries into pitches and secure yourself a place on the trip

This week we’re looking at the story behind the story: how did a press trip invitation turn into an article? Part of this process is learning to navigate the press trip chicken and egg conundrum of getting a commission to secure yourself a place on a press trip before actually visiting the destination.

It can feel like the most frustrating of quandaries…