How to find the right travel PRs & editors

If you're not meeting people in person at events and conferences, how do you know who to contact?

I recently saw a call out on Twitter from a travel writer along the lines of: “I’ve got a commission to write for X on Y, can someone put me in touch with the tourist board for Y?” Now, there are multiple things wrong with this approach — not least that they’ve pitched a feature they need PR support for without making contact with the relevant PR before…