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How to pitch travel stories for print and online to The Sun
We’ve had a bumper month in September, running exclusive interviews with editors from The Telegraph, Conde Nast Traveller, The Daily Mail, The Independent, and, today, The Sun. With detailed information about the types of stories they’re commissioning right now and how to stand out in their inboxes, these interviews are essential reading if you want to land more pitches this year.
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In our final interview for September, we’ve got intel from the Head of Travel at The Sun newspaper.
What’s the current situation at The Sun’s travel desk?
The Sun’s Travel team operates across all platforms: print, digital and video and social. With a small team, we try to make all coverage work across as many platforms as possible with as much integration as is possible. All print content is adapted to online with the addition of video content. We publish eight to ten pages across Saturday and Sunday in print, as well as a weekly Tuesday travel page. We work extremely closely and collaboratively with all of us contributing to both digital, print and more.
But of course, we each have our specialist areas. I cover off the print content, organise all press trips, commission freelancers, liaise with our commercial team on all commercial activity and opportunities and of course, provide commentary for the print title, online articles as well as regular appearances on TV and radio. Sophie Swietochowski also works across print pages, as well as doing social and video content.
Caroline McGuire is in charge of all our digital output as a whole in terms of strategy as well as being the first point of contact for our Sun Club paid premium content, with Kara Godfrey in charge of the daily digital content, written by Alice Penwill and Cyann Fielding.