BYOP: how to build your own press trip
Don't wait for those invites to land in your inbox
As Lottie wrote last week, a thoughtful PR sliding into your inbox with a tailored invitation is the pinnacle of press trip satisfaction. But press trips don’t always come from invitations. What if you’ve got a nice shiny idea that you need support to write? How can you turn that into a reality?
If that idea hasn’t been sparked by a conversation with a P…